From offline to online. How to influence the new B2B buyers.
The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.
Why inbound marketing is important for B2B companies
Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company...
Industrial SMEs and digital marketing: a winning combination?
Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.