Communicating effectively on digital marketing channels is an essential factor for the success of SMEs in the industrial sector.
Helping industrial SMEs tune into marketing channels to achieve their business goals.
When working with SMEs in the industrial sector, we always consider briefing to marketing agencies one of the most delicate and complex phases for the success of a project. SMEs often cannot justify the fixed cost of dedicated roles within their staff, so it is therefore convenient to make use of external resources (outsourcing) to make jobs more flexible and available when necessary.
Finding competent agencies on an industrial marketing channel (web, advertising, design, content writing, PR, press, etc.) is not easy; and it is even more difficult to find someone capable of translating the typical needs of the industrial environment into the specific languages of communication channels.
In fact, most of us grew up with Pasta Barilla advertisements and, as consumers, we are used to the language of a B2C-style of communication.
From this perspective, it is not surprising that most marketing agencies, albeit competent on their channels, struggle to make industrial languages their own, especially in a niche sector such as automation.
TUNE IND. was created to help industrial SMEs tune into marketing channels to achieve their business objectives.