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Considering a logo restyle? Here’s what you need to know.
A logo redesign can modernise your brand, and this is how you can do it.
The future of trade shows: The key is integration
Given the almost complete cessation of trade shows and in-person events in the B2B world, will trade shows go fully digital or will they move toward hybrid solutions?
Introduction to Google Ads Search Campaigns for B2B
Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.
Introduction to the Google Ads Display Network for B2B
Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.
Introduction to online advertising in B2B
Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.
Responsive search ads: The pros and cons
Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?
From offline to online. How to influence the new B2B buyers.
The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.
Everything you need to know about building backlinks for SEO for your B2B business
SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.
Why inbound marketing is important for B2B companies
Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company or making a purchase. This is why inbound marketing is important; it’s...
Industrial SMEs and digital marketing: a winning combination?
Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.