Responsive search ads: The pros and cons
Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?
From offline to online. How to influence the new B2B buyers.
The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.
Everything you need to know about building backlinks for SEO for your B2B business
SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.
Why inbound marketing is important for B2B companies
Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company...
Industrial SMEs and digital marketing: a winning combination?
Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.