Introduction to Google Ads Search Campaigns for B2B
Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.
Introduction to the Google Ads Display Network for B2B
Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.
Introduction to online advertising in B2B
Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.
Responsive search ads: The pros and cons
Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?
Everything you need to know about building backlinks for SEO for your B2B business
SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.
Why inbound marketing is important for B2B companies
Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company...